Maracuja Mascara

$28.00
2437 reviews
*NEW FORMULA* Luscious, lash volumizing mascara that won’t clump or flake. Infused with maracuja oil, lash conditioning vitamins, and pigments of tea, cocoa, and coffee.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA
Color: Black Tea
A midnight black.
Black Tea

456

Blackberry

1758

Dark Chocolate

1372

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Love it or your money back.

    • arrow-icon For All Skin Types
    • arrow-icon Made in USA
    WHAT IT IS: *NEW FORMULA* Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  

    Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  

    Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  

    Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  

    Shade Chart
    1cmmbt10g_swatch
    Black Tea
    A midnight black.
    1cmmbb10g_swatch
    Blackberry
    A deep, neutral purple.
    1cmmdc10g_swatch
    Dark Chocolate
    A deep, cocoa brown.
    SIZE: .35 oz / 10g
    SIZE: .35 oz / 10g
    SIZE: .35 oz / 10g
    HOW TO USE: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
Q. What benefits does Maracuja oil bring to the mascara?

A. Maracuja oil, derived from passion fruit, helps smoothly coat each lash, ensuring a smooth application without clumps or flakes.

Q. How does this mascara enhance volume?

A. Our formula contains Pro-vitamin B5 paired with lash-thickening seaweed, both of which work together to enhance volume and promote healthy lash growth.

Q. What are the natural pigments used in this mascara?

A. This mascara is richly pigmented using tea, cocoa, and coffee beans, offering dramatic color while maintaining a natural look.

Q. Is this mascara water-resistant?

A. Yes, our formula ensures water resistance, keeping your lashes volumized and defined throughout the day.

Q. How is the wand of this mascara designed?

A. The mascara comes with a tapered oval tip, crafted to deliver optimal volume and color to every lash.

Q. Why is Pro-vitamin B5 included in the volumizing mascara formula?

A. Pro-vitamin B5 is known for its conditioning properties, enhancing volume while also promoting healthier hair growth, making it a key ingredient for volumized, healthy lashes.

BACKED BY NUMBERS
100%
  • The mascara was easy to apply.
97%
  • The mascara didn't flake off throughout the day.
94%
  • The mascara didn't irritate my eyes.
91%
  • The mascara enhanced the appearance of my lashes.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.2 Based on 2,470 Reviews
5 ★
59% 
1457
4 ★
18% 
440
3 ★
11% 
271
2 ★
5% 
128
1 ★
7% 
174
Customer Photos
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M
05/28/2025
Mariann
United States

Not for me...

This mascara didn't work for me. Did absolutely. nothing. There was a sale so I bought both volumizing and and lengthening and not thrilled with either. I've purchased dozens of items and this is the first time I'm disappointed with a product.

05/29/2025

100% PURE

HiMariann, Thank you so much for your review— we truly appreciate it! Sorry to hear that the product is not working out for you! We do have a really great return policy. A Customer Service representative will be in touch with you with more details. Sincerely, June

DL
05/27/2025
Desiree L.
United States

Love this!

I love this mascara I’m a bright spring and it is the perfect black that is not too inky black that it looks heavy but still bright enough that it makes me look nice. I’m so obsessed and I will be using this mascara for the rest of my life. I love the packaging. It makes it seem so chic but so kind if that makes sense. I just love it and I love it. It came in sustainable packaging.

JD
05/26/2025
Jamie D.
United States

Really great

Nice lift for the office and personal occasions alike, easy to apply, and stays on and easy to wash off!

K
05/24/2025
Karen SVG verified by SHOP
United States

Smells amazing, goes on smoothly! Builds without too much clumping. Stands up fairly well, but doesn’t endure tears well.

LM
05/14/2025
Lovenny M.
United States

Love this mascara!

It went on flawless and lasted all day. My lashes looked great. No clumps either.